Presentation
Measured Perceived Quality in Vehicle Cockpit Interiors Using Virtual Reality
SessionUSE8: Usability Potpourri
DescriptionThe study aimed to explore the relationships between vehicle interior design features and users' emotional perceptions and preferences using Kansei engineering and virtual reality (VR) technology. Seven descriptive semantic pairs capturing psychological dimensions were identified through factor analysis. Five key cockpit design elements with two variations each were selected, and eight 3D prototypes were rendered for VR presentation. A data collection experiment with 32 participants assessed their emotional responses to the eight cockpit designs using semantic scales. ANOVA revealed significant effects of design elements on perceived emotions like elaborateness, spaciousness, and gentleness. Quantification theory models detailed the effects of each element. A multidimensional scaling map illustrated the relationship between perceived emotions and preferences, indicating a general preference for spacious, gentle, and familiar interiors. The study highlights the use of VR for cost-effective evaluation and provides insights into tailoring vehicle interiors to enhance user experiences.
Event Type
Lecture
TimeFriday, September 13th8:30am - 8:50am MST
LocationFLW Salon D
Usability and System Evaluation