Presentation
13. Investigating Training and Priming to Combat Phishing on Instagram Shop
SessionPoster Session 2
DescriptionPhishing attacks have been primarily delivered through emails but have recently found new platforms through social networking services (SNSs). Numerous methods to combat email phishing have been tested, but few have been tested to combat phishing on SNSs. The current study investigated the efficacy of in-app training and priming to combat phishing attacks on an SNS, the Instagram Shop. This study manipulated priming, training type, and advertisement type through a mixed experimental design. Participants were tasked to view Instagram Shop advertisements to rate how likely they would recommend the corresponding products to their boss, which was the dependent variable. Results showed that the text-with-image training effectively enhanced the likelihood of recommending legitimate advertisements and not recommending phishing ones. Overall, this study shows that the training implemented aided Instagram users in appropriately recommending phishing and legitimate advertisements, although priming was not seen to have an effect towards this goal.
Event Type
Poster
TimeThursday, September 12th5:30pm - 6:30pm MST
LocationMcArthur Ballroom
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